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| Williams Has Perfect Pie Presentation For Wm Morrison Supermarkets |
 Williams Refrigeration - part of AFE (Aga Foodservice Equipment) - has served-up an extensive range of refrigeration equipment for Wm Morrison Supermarkets brand new King's Lynn superstore, including an innovative Pie Cabinet - specifically developed to complement the supermarket's in-store Pie Shop - which is part of their marketplace concept.
The traditionally themed Pie Shop is a high profile element of Morrisons' Market Street scene in King's Lynn and other new superstores, offering customers freshly baked pies and pasties throughout the day. Williams' distinctive Pie Cabinet builds on the success of its popular Crystal range and has been created to improve the way product is displayed in the Pie Shop and, crucially, to add some theatre to the process of pie selection.
Notable refinements made by Williams for Morrisons, mean that the Pie Cabinet is pass-through, allowing it to be conveniently re-stocked from behind. The front of the cabinet on view to the customer is powder coated black to complement the traditional appearance of the Pie Shop's ovens and also provide easier access.
Says Nicola Franklin, Marketing Manager at Williams Refrigeration: "Wm Morrison Supermarkets are extremely pleased with the look and performance of our Pie Cabinet and it is being rolled out in all their latest superstores, including of course King's Lynn. They especially appreciated our ability to tailor a refrigerated display solution to meet their unique requirements, rather than having to make do with something off-the-shelf."
Other Williams' equipment found in the superstore at King's Lynn include cabinets behind the Fresh Salad Bar, in kitchens servicing the Staff Canteen and Customer Café as backup storage and the Customer Café itself for the storage of cream cakes in wire baskets for convenient re-stocking. Williams' freezers can also be found in the Oven Fresh area of Market Street helping to store chips, breaded chicken nuggets and mushrooms for Morrisons' oven fresh operation.
Wm Morrison Supermarkets currently has 119 superstores across the UK and over three million customers shop there every week. The company is renowned for its no nonsense approach to retailing seeking to deliver "The Very Best for Less". |
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Bryggen Road, North Lynn Indust., Est., King's Lynn, PE30 2HZ.
Tel: +44 (0)1553 817 000 Fax: +44 (0)1553 817 111 Freephone: 0800 526 517 |
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